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My Business Survived the Pandemic – Now What?

Here are a few strategies for shifting and strengthening my company while simultaneously planning for potential slowdowns.

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No one expected that New Yorkers would be sheltering-in-place 20 days after New York’s first case of the coronavirus had been confirmed. 

 

I lost 100% in-person of my wardrobe styling jobs. 

Luckily, I started an online business as a side business: SnowSugar Video, to teach StoryVideo making and TeSage Dream Solutions and to share lean business management.

 

"My work experience in film production as a wardrobe stylist helped me with StoryVideos. I enjoy teaching my students to organize thoughts and express their feelings in a StoryVideo." - Yukiko Sato

 

I used the government stimulus check to improve my online video course creating productivity by 70% using InVideo and Descript. 

 

I created a stimulus check to update videos in Japanese, a 21 day Financial Challenge: COVID-19 Relief Cash Flow Budgeting Video Course in English two weeks after the lock down in New York. I was trying to help other freelancers (34% of workers in NYC) and self-employed people who were struggling to handle this devastating pandemic. 

 

I launched more video courses to help to cope with this pandemic:

NAIKAN Japanese Introspection

How to take/move your retail business online FAST using Square Online

How to sell/teach your crafting skills on CourseCraft.net

How to make a Comic Book Effect StoryVideo

ListBuilder Bootcamp 

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Even DIY YUKATA (Japanese Summer KIMONO) making video courses to help viewers explore their skills and feel calm by stitching at home. I fully utilized all my skills to make my  video courses. 

Registered students surged in April 2020. It will have nearly 20,000 students mark soon this year.

 

"I'm pleased that I can help others improve their lives, and also my online business has grown by 240 percent.The epidemic proved to me that if I do good for others, money will follow that my work exploded in popularity in 2020.” - Yukiko Sato

 

As of June 2021,the New York State Vaccination rate is almost 60% of adults i;businesses are starting to open up little by little. My students who are freelancers or self-employed people may think, “Now what?”

 

They learned about online business in 2020, now they can grow their online businesses. If they establish a side business, or another income source, they can survive other slowdowns wisely. 

 

This fall, late September, I am launching a free mini course about mobile StoryVideo making as YouTube Shorts. The course helps you to tell yourself, your brand or business story to grow your channels along with brand awareness. 

 

Also, the StoryVideo making process helps you to get over some feelings that you may have kept in for a long time. Telling a story is also organizing your mind. There are a lot of benefits you can get by creating a StoryVideo. 

 

Here is the website for more info: www.EasyStoryVideo.com

 

I am putting all my energy into this free mini course for you this fall. I am sure that the course will help you to grow yourself and will also increase brand awareness. 

 

We hope that we all are most prepared to respond to the unexpected economic slowdowns and will emerge stronger in the end. Those who learn by “never wasting a good crisis” become the future leaders in their fields.

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Let's grow together!

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